Performance Marketing Specialist

ROLE OVERVIEW We are looking for a Performance Marketing Specialist who will drive our paid marketing strategy and execution across multiple platforms. This role requires a strong blend of analytical rigor and creative understanding—someone who can decode complex data sets, analyse creatives, and execute large-scale campaigns with efficiency. You will manage high-value budgets, optimise media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling go hand-in-hand. WHAT WILL YOU BE RESPONSIBLE FOR? • Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms. • Develop and manage a market mix model to optimise investments across channels. • Plan, manage, and optimise monthly ad spends to achieve ROAS, CAC, and LTV targets. • Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth. • Analyse creatives and content performance to ensure alignment with audience behaviour. • Collaborate with content and creative teams to guide ad storytelling and messaging. • Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies. • Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance. • Build dashboards and automated reports to track and optimize campaigns in real-time. • Stay updated on industry trends, platform innovations, and emerging advertising opportunities. • Mentor and guide junior performance marketers and analysts on best practices. WHO YOU ARE • 8+ years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI. • Strong understanding of market mix modeling, attribution models, and conversion funnels. • Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools. • Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms. • Ability to analyse creative effectiveness and collaborate with content/brand teams. • Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. • Strong problem-solving skills and the ability to simplify complex insights for stakeholders. • Comfortable working in a fast-paced, high-growth environment and experimenting to find scalable solutions. WHY BE A PART OF THE COMPANY? • Do you feel out of place in a world full of unnecessary complexities? • Do you find joy in little things? • Are you an avid reader with a curiosity for understanding how things work and how we got here? • Do you believe life is simple and people around you are focusing on the wrong things? • Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? • A team of empathetic problem solvers • Growth path to becoming a leader • An opportunity to drive meaning with products • A culture of continuous learning • Freedom: freedom to explore, fail, and learn

Experience required 8 to 10 Years Required Skills Pay-Per-Click Advertising (PPC) Google Ads Facebook Ads Attention to Detail Communication Skills Creativity Collaboration Skills Budget Management Analytical Thinking Instagram Ads