Lead Generation Specialist

About the Role We are looking for an experienced and result-oriented Lead Generation Specialist to join our business development team. The ideal candidate will have extensive experience in generating high-quality B2B leads for IT services, digital transformation, cloud, AI/ML, SaaS, and staff augmentation services. The candidate should be proficient in identifying decision-makers, executing outbound campaigns, managing CRM pipelines, and supporting the sales team with qualified opportunities. Key Responsibilities Generate qualified B2B leads through outbound prospecting via LinkedIn, email campaigns, cold calling, and other digital channels. Identify and research target companies, decision-makers, and buying committees across various industries. Build and maintain a healthy sales pipeline by consistently sourcing new business opportunities. Develop targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and other lead databases. Execute personalized email outreach and multi-touch campaigns to engage prospective clients. Qualify inbound and outbound leads based on business requirements and sales readiness. Schedule meetings and demos between qualified prospects and the Business Development/Sales team. Maintain accurate records of prospects, interactions, and opportunities in CRM systems such as HubSpot, Salesforce, or Zoho CRM. Collaborate closely with Marketing and Sales teams to improve campaign effectiveness and lead conversion. Analyze campaign performance and optimize outreach strategies to improve response rates and conversions. Stay updated with market trends, competitor offerings, and emerging technologies to identify new business opportunities. Prepare weekly and monthly reports on lead generation metrics, pipeline growth, and conversion performance. Required Skills & Qualifications 8–10 years of experience in B2B Lead Generation, Inside Sales, or Business Development within the IT Services or Technology industry. Proven experience in generating leads for Software Development, Cloud Services, AI/ML, DevOps, Digital Transformation, or Staff Augmentation services. Strong understanding of the B2B sales lifecycle and lead qualification methodologies. Hands-on experience with: LinkedIn Sales Navigator Apollo.io ZoomInfo Lusha Hunter.io HubSpot CRM / Salesforce / Zoho CRM Excellent prospect research and account mapping skills. Strong written and verbal communication skills. Experience in creating and executing email outreach campaigns. Ability to work independently and consistently achieve lead generation targets. Strong analytical mindset with experience in reporting and pipeline tracking. Preferred Qualifications Experience working with international markets such as the US, UK, Europe, APAC, or the Middle East. Knowledge of Account-Based Marketing (ABM) strategies. Familiarity with marketing automation platforms and CRM workflows. Experience in IT Staffing or Staff Augmentation sales is highly preferred. Bachelor's degree in Business Administration, Marketing, IT, or a related field. An MBA is an added advantage.

Key Competencies Lead Research & Prospecting B2B Sales & Lead Qualification Account Mapping Email Marketing & Outreach CRM Management Negotiation & Communication Analytical Thinking Relationship Building Time Management Target-Oriented Approach