CRM - Sr. Manager / Manager

About the Role We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro. This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month. What We’re Looking For 6–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred) Strong understanding of Indian users, especially Tier 2/3+ audiences Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics Ability to craft emotionally resonant communication that drives action Experience managing or mentoring a small team Bias for action and comfort working in high-ownership, fast-paced environments What You’ll Do Design and execute end-to-end CRM journeys from onboarding to reactivation Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email Align CRM campaigns with product features, user behavior, and festival/astrology calendars Analyze user cohorts and channel performance to optimize lifecycle programs Build dashboards, automate reporting, and create scalable experimentation frameworks Mentor and manage CRM executives or specialists